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OpenAmplify API

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Open Amplify is used for analyzing the content of targeted URLs.

Top topics and results are analyzed using polarity output from the API. Using specific algorithm, weight is assigned for the each result. Positive, Negative and Neutral mean polarity values are taken into consideration for analysis.

The analysis output is used by adserver for targeting ads for specific keywords.

XML API respsonse is as below:

<ns1:AmplifyResponse xmlns:ns1=”http://amplify.hapax.com”>
<AmplifyReturn>
<Topics>
<Domains>
<DomainResult>
<Domain>
<Name>Sports</Name>
<Value>10.000000</Value>
</Domain>
<Subdomains>
<DomainResult>
<Domain>
<Name>Baseball</Name>
<Value>10.000000</Value>
</Domain>
<Subdomains>
<DomainResult>
<Domain>
<Name>baseball</Name>
<Value>10.000000</Value>
</Domain>
<Subdomains xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:nil=”1″/>
</DomainResult>
</Subdomains>
</DomainResult>
</Subdomains>
</DomainResult>
</Domains>
<TopTopics>
<TopicResult>
<Topic>
<Name>baseball</Name>
<Value>10.000000</Value>
</Topic>
<NamedEntityTypexmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:nil=”1″/>
<Polarity>
<Min>
<Name>Neutral</Name>
<Value>0.000000</Value>
</Min>
<Mean>
<Name>Positive</Name>
<Value>0.600000</Value>
</Mean>
<Max>
<Name>Positive</Name>
<Value>0.600000</Value>
</Max>
</Polarity>
</TopicResult>
.
.
.
</AmplifyReturn>
</ns1:AmplifyResponse>

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